CLIENTS :
Ogilvy
adam&eveDDB
Saatchi & Saatchi
AMV BBDO
VCCP
Publicis
GREY
Mullen Lowe
JWT
RKCR
I’m a Designer with over 20 years experience working with many of the worlds leading creative agencies including Ogilvy, Saatchi & Saatchi, adam&eveDDB, AMV BBDO, MullenLowe, RKCR/Y&R, VCCP, Publicis & Grey. I’ve worked on a hugely diverse range of projects including TV, press, outdoor and digital advertising, UI & UX for desktop and mobile, branding, industrial and editorial design.
I love the challenge of a blank piece of paper but I also love to sweat the details. I love to interrogate a problem and tease out the answers. I’m naturally inquisitive and I’m fascinated by people and how they think. I’m interested in what motivates them and what influences their behaviour.
I’ve learnt that the most important thing in design is to frame the problem. Before working on a solution you need to define what the problem is. Ask questions before you start and keep asking until you’ve finished
I’ve also learnt that the simplest solution is usually the best. And by simple I don’t mean ordinary or dull. Simplicity is more to do with purity and focus; removing everything that gets in the way. Reduce and remove until you’re left with the most elegant solution.